Wednesday 7 November 2012

fashion photography
fashion photography is a very strange and creative world of photography. Fashion photography was first used in 1839, This was the first time that photo's of clothes were taken to help sell them (advertise them) . The genre of fashion photography is devoted to displaying clothing and other fashion items. fashion photography is normally used for advertisement of clothes or fashion magazines such as vogue or vanity fair. Fashion photography is now no longer based on just the clothes alone but the photographs are now often taken in exotic places with different accessories and the most highly payed models.


To what degree should an image be manipulated to go into a fashion magazine
Even from the first ever fashion photograph changes have been made to it to make it more appealing to the eye, even if it was just make up. The main argument is that over editing photos gives young girls the wrong impression of what a woman should look like. I personally believe that people should not be so easily mislead by photos. The most often changes are simple things like colour and texture of the models skin other things to look out for is making the model appear slimmer than the original photo and changing the size of other body features. the degree of which these photos are edited varies depending on the publication they are being used for. here is an example of a air brushed photo

In the 1890's airbrushes were developed and photo retouching changed forever. Camera equipment was continually improving and the new capabilities for smooth edits with airbrushes led to an incredibly high demand for photos with moles, scars, and other imperfections removed. Also highly popular were large oval prints airbrushed with colour (colour photography was not available until much later). Demand was so high that factories were built to handle the demand for airbrushed photos.
As you can see in this photo of Britney Spears she has been airbrushed heavily, this photo was used in a government campaign to show young girls that what you see in the magazines is not necessarily true.The first thing I noticed when I saw this photo was that she has quite obviously been made to appear slimmer. even right down to her feet have been edited to make her more ascetically appealing.